Week four and more

By now we've pitched our YOCS promo concepts, and Anne's and mine were received pretty well. The client liked our concept. The only real critique they had was that we should make sure our positive and negative parallel shots connect and make sense with one another. I.e. if the negative shot is of a littered beach, the positive shot should be of kids picking up litter. Other than that, the client liked our concept of encouraging and directing kids who already want to do something about the ocean to join the Youth Ocean Conservation Summit.

Anne and I chose to go in this direction with the promo because we thought it was important to find those people who want to help save the ocean but don't know where to go or how to do it. And this promo is hopefully a way to cast that net and find those kids and prompt them to join YOCS in order to make a difference.